Production Artist
May 2022-Current
At Purered I am tasked with creating weekly print and digital grocery ads. Most pages are built using a template while others are customized for each client. Below are examples of pages I have worked on with my team, I have detailed my specific tasks for each page.
In these six ads I added backgrounds, art and typefaces according to that week’s theme . They asked for bold colors and with this client the more the better.
Each page starts as a blank template with the box grid and space for each grocery item. Another team member fills in all of the grocery items.
The Melon Mania section is atypical for this ad template so I had to redesign where everything went to fit this section along with adding the confetti elements.
The candy-corn text boxes were created to fit the Halloween theme, as well as sourcing the other elements like the bat, pumpkin and mummy. I designed the majority of the
recipe section on top.
The client wanted as many images to be tacos and I found and edited the ones to make them fit seamlessly. I created the “Let’s Taco-bout it!” banner adding the chevron and sombrero to tie everything together
This started as a blank page and after receiving the list of items I created a layout to best suit the most important features along with finding the most appropriate images to fit each listing as well as the overall theme.